Skip to content

Navistar Hosts Heavy-Duty Boot Camp for Dealers, Sales Reps

A MaxxForce 15 engine awaits a driver at Navistar’s Heavy Duty Boot Camp, held in Tooele, Utah, near Salt Lake City.

By Jim Park, Equipment Editor

Navistar dealers from across the U.S. and Canada have been gathering at the Miller Motorsports Park near Salt Lake City. They are here for close look at the latest product offerings from Navistar — and its competitors.

The best way to sell your product is to know what you’re selling against, says Navistar senior vice-president, Jim Hebe. That’s why he is inviting International dealers to his “Heavy-Duty Boot Camp” event. Over the next several weeks, representatives will be participating in a series of comprehensive two-day training events.

Along with insights into the features, benefits, and service support for the International ProStar + and MaxxForce 13 and MaxxForce 15 big bore engines, these training sessions also include a competitive engine tear-down and a ride-and-drive component featuring both International and competitive-make heavy-duty trucks.

“We’re providing our dealer network with the tools and information they need to serve their heavy-duty customers,” said Jim Hebe, Navistar senior vice president, North American sales operations. “We know we have the most customer-focused products in the industry and we are giving our people first-hand experience to understand not only our products and services, but all industry regulations and dynamics affecting their purchase decisions.”

Side-by-Side Comparisons

Dealers and their reps have the opportunity to ride or drive any of the available Navistar trucks around a 2.5-mile road course at the Miller Motor Sports Park, along with competitive models for side-by-side comparisons.

The course features a number of right and left turns and some straight-aways long enough to get the truck up to 40 mph or so. Drivers and riders — even those without CDLs — could experience the ride and handling of the trucks as well as the interior comforts and interior noise levels at a modest road speed. In the absence of any hills, the dealer people could still experience the torque and horsepower of the engines on the straight-aways.

Dealers also had a rare opportunity to learn much more about the MaxxForce 13 and 15 engines and compare them to competitive engines, not side-by-side on engine stands, but dismantled and laid out on benches.

Tim Schick, Navistar’s director of business and product development, said the competition build some good engines, and it’s instructive to compare what they do right to what Navistar is doing right.

“When you put two camshafts or two turbocharges side by side on a bench and study how they work in their application and how they perform, we can show the dealers where we think we are superior, and that’s becomes a terrific sales tool,” Schick says. “Sometimes, we find room for improvement in our own product, too. Believe me, this is as much a learning exercise for us as it is for the dealers.”

MaxxForce 15

Navistar had two ProStar + models at the Boot Camp event equipped with MaxxForce 15 engines. The engine was announced and the first prototype started up at the Mid-America Trucking Show in 2009. The service-ready engine was announced in March at the CONEXPO/CON-AGG construction industry trade show in Las Vegas.

We took several laps around the course to whet our appetites. Later, our Equipment Editor, Jim Park, took one of the MaxxForce 15 equipped ProStar + models on an extended test drive around the Salt Lake City area, including a trip up the hill on Interstate 80 heading east out of town.

Watch for Jim’s observations of the MaxxForce 15 in an upcoming issue of Heavy Duty Trucking magazine.

Printer Friendly Version
Email This Story
Bookmark and Share

Supplier News: Related News

5/13/2011 – Navistar Hosts Heavy-Duty Boot Camp for Dealers, Sales Reps

Navistar dealers from across the U.S. and Canada have been gathering at the Miller Motorsports Park near Salt Lake City. They are here for close look at the latest product offerings from Navistar — and its competitors….

5/12/2011 – Supply Problems Are Choking Medium and Heavy Truck Production

Order intake numbers may be way up for the first four months of the year, but many of those trucks are not going to see the light of day anytime soon….

5/12/2011 – Meritor, Pressure Systems International Renew Strategic Alliance

Meritor and Pressure Systems International announced the renewal of their strategic alliance covering the distribution of the Meritor Tire Inflation System by PSI in North America….

5/11/2011 – Utility Reopens Glade Spring Facility After Tornado

Utility Trailer Manufacturing reopened its dry van manufacturing facility in Glade Spring, Va., following damage from a recent tornado….

5/6/2011 – Continental Truck Tires Now Available at TA Petro Locations

Continental Tire the Americas, LLC (“Continental”) has signed a multi-year agreement to sell Continental brand commercial tires at TravelCenters of America and Petro Stopping Center sites throughout the U.S. and Canada….

5/6/2011 – Compli Trucking HR Compliance Management Software Provider
Inks Two Partnership Agreements

Compli, North America’s leading provider of on-demand human resource and compliance management software, recently completed partnership agreements with two prominent trucking industry providers….

5/6/2011 – Mahindra Navistar Wins India’s Commercial Vehicle of the Year Award

Mahindra-Navistar Automotives Ltd. received top honors at the Apollo Tyres-CV Awards 2011, winning Commercial Vehicle of the Year and HCV Truck of the Year at India’s premier and only commercial vehicle awards….

5/5/2011 – Wabash Reports Increased Income On Major Trailer Shipment Increase

Wabash National reported net income of $3.2 million for the first quarter of 2011 on net sales of $222 million, compared to a net loss of $139.1 million the same time last year on net sales of $78 million….

5/5/2011 – Isuzu Gasoline-Engine Trucks Return with Production Start-Up at Spartan Motors

Full production of gasoline-powered Isuzu N-Series trucks has begun at a Spartan Motors facility in Charlotte, Mich., according to Isuzu Commercial Truck of America. Spartan began initial assembly on April 18, and resumed production Tuesday, May 3, under a contract with the Anaheim, Calif.-based distributor….

5/4/2011 – MHT Brake Wheel Ends Group Developing Complimentary Components

The newly formed Brake and Wheel Ends group of Marmon Highway Technologies is developing system solutions to optimize the performance of brake and wheel end components for the heavy truck and trailer market….

5/4/2011 – Meritor 2Q Income up 31% Year-Over-Year

Stronger truck demand drove sales and income higher for Meritor in its second fiscal quarter ended March 31, 2011….

5/4/2011 – MHT Companies Recovering from Tornadoes

Several Marmon Highway Technologies companies in Alabama were impacted by the tornadoes that tore through the state on Wednesday, April 27….

5/4/2011 – Isuzu Begins Full Production of N-Series Gasoline Trucks

Following a two-year hiatus, gasoline-powered N-Series trucks are once again available from Isuzu. Full production of NPR and NPQ models got underway May 3 at the Spartan Motors, Inc., assembly facility in Charlotte, Mich….

5/3/2011 – Nelson Global Products Ready to Serve Global Customers

Nelson Global Products is back in business with a new name and a mission to serve OEM and aftermarket customers around the world with products supporting the thermal requirements of complex diesel emissions systems….

4/28/2011 – Dana Shows 1Q Loss

Dana Holding Corp. reported adjusted earnings of $181 million in the first quarter of 2011. The company had a net loss of $30 million, which included $53 million of one-time charges for refinancing and restructuring of debt in January….

4/25/2011 – Polar Corp. Enhances Manufacturing, Hires 500 Employees

Tank trailer maker Polar Corp. has expanded its production capabilities and added employees to reduce production lead times….

4/25/2011 – Betts Spring Signs Long-Term Agreement with DTNA

Betts Spring has finalized a three-year renewable long-term agreement with Daimler Trucks North America to supply Betts and Life-Time Fenders branded spray suppression products and other proprietary components manufactured to DTNA specifications….

4/25/2011 – Paccar First Quarter Profits Jump

Paccar reported improved quarterly revenues and net income that beat Wall Street estimates as sales of trucks and truck parts improved, and company officials noted that Class 8 sales forecasts have improved to the point that capacity may have a hard time meeting demand….

4/25/2011 – Eaton First Quarter Income Up 80 Percent

Eaton’s first quarter net income per share rose to $0.83, an increase of 80 percent over the first quarter of 2010….

4/14/2011 – Mitsubishi Fuso to Resume Production in Japan

Mitsubishi Fuso Truck and Bus Corp., the parent company of Mitsubishi Fuso Truck of America, will resume production of vehicles at the company’s main Kawasaki Plant in Japan on April 20….

4/12/2011 – Alliance Truck Parts Rebrands to Emphasize All-Makes Offerings

Alliance Truck Parts unveiled a new brand identity campaign aiming to emphasize its offering of all-makes parts and bring it out from the shadow of parent company Daimler Trucks North America….

4/6/2011 – Navistar Receives EPA Certification for MaxxForce DT Mid-Range Diesel Engine At 0.39G NOx

Navistar International has received certification from the U.S. Environmental Protection Agency for its 2011 model year MaxxForce DT mid-range diesel engine at 0.39 g/bHpHr NOx using Navistar’s in-cylinder NOx reduction technology….

4/1/2011 – Volvo Trucks North America to Recall 700 Employees

In response to increased demand, Volvo will ramp up production at its New River Valley, Va., plant and recall approximately 700 employees….

3/31/2011 – Utility’s New Parts Warehouse Serves Growing Markets in Central, Eastern U.S.

Utility Trailer Manufacturing’s new, larger parts warehouse near Cincinnati was opened to fill orders in the central and eastern United States, and shows the builder’s commitment to serving its dealers and customers, executives said at an official opening on Wednesday….

3/31/2011 – Western Star Introduces New Naming System for Expanded Model Line

LOUISVILLE, KY — Western Star Truck Sales announced new naming for its full line of truck models….

I agree to have my personal information transfered to MailChimp ( more information )
Join over 3.000 visitors who are receiving our newsletter and learn how to optimize your blog for search engines, find free traffic, and monetize your website.
We hate spam. Your email address will not be sold or shared with anyone else.
Tax, Accounting, Consulting - Emil Estafanous, CPA, CFF, CGMA